Social media platforms are an effective avenue for colleges and universities to reach their students, faculty, and staff alike. These platforms are also an efficient way for institutions to keep their community informed about COVID-19 mitigation and vaccination strategies on campus. As vaccination rates among 18-24 year olds remain a challenge to achieving community immunity, colleges and universities must ensure that they are providing good and credible information to students where they are - especially online where misinformation is abundant. We will examine best practices and effective strategies in engaging campus communities using Twitter, Facebook, LinkedIn, Instagram, and TikTok. Participants will be able to: • Articulate basic social media communication strategies • Compare and contrast the strengths of different social media platforms • Describe examples of high performing social media content related to COVID-19 for the general population and on college campuses A limited number of registrants may also request to participate in a small group workshop following the webinar from 3:30 - 4:30 pm. The small group workshop participants will apply the knowledge and skills from the webinar to their own social media practices, and have the opportunity to create draft social media content they can use. You may request to join a small group workshop by completing the form linked in your Webinar confirmation email. Please note that completing the Request form does not guarantee you a spot in a workshop. We will accommodate as many requests as possible. Participants will be notified by July 22, 2021 if they will be offered a spot.

Student Ambassador programs can be a powerful strategy in campus COVID-19 risk mitigation plans. Get a first look at the new ACHA toolkit for Creating COVID-19 Student Ambassador Programs and hear from campus personnel and students from established COVID-19 student ambassador programs. Learn how to apply for a mini-grant to enhance your peer-to-peer COVID-19 risk mitigation efforts this fall!

Join us for the second session in the HECCOP and CoVAC Equity Series. Objectives: • Campus Personnel will understand how to leverage inclusive and expansive forms of evidence with an equity-minded lens to inform mitigation and vaccination strategies. • Campus personnel will understand how to incorporate listening session results into mitigation and vaccination strategies on campus. • Campus personnel will learn the importance of including communication and practices, policies and protocols responsive to the needs and experiences of marginalized communities in building trust and confidence. • Campus personnel will be able to apply the approach of partnering with credible trusted community members to deliver credible, trustworthy messaging.

Join the CoVAC Initiative for a presentation on the impact of COVID-19 vaccine misinformation, frameworks for assessing and responding to vaccine misinformation, and examples of how to respond to vaccine misinformation in a campus community. Featuring presenters from the Virality Project, the Internet Observatory, and Boston University.

Authors of the newly released ACHA Considerations for Reopening Institutions of Higher Education for Fall Semester 2021 will provide an overview and key considerations for college health professionals and senior leader as they plan for students returning to a fully occupied campus this fall. Considerations for student health, counseling, and health promotion services as well as discussions of vaccination, testing, non-pharmaceutical interventions, residence life, athletics, recreational sports, the learning environment, student life, and visitors to campus are included.

This is the recording of the ACHA Higher Education COVID-19 Community of Practice webinar with two nationally recognized experts on Friday, April 23 at 3 PM EDT. Dr. Michael Mina will address rapid testing along with other types of surveillance testing currently available and Dr. Michael Deichen will share how the University of Central Florida has used rapid testing among other mitigation strategies. Recently updated CDC guidance can be found at https://www.cdc.gov/coronavirus/2019-ncov/community/colleges-universities/ihe-testing.html.

This is a recording of the April 9 webinar in which health services and student affairs staff and a student from UC Davis discuss how they leveraged partnerships to develop innovative approaches to help mitigate the spread of COVID-19 on campus and in the surrounding community.

Join Patricia Novy, PhD, Senior Director of Medical Affairs at Moderna, for an introductory discussion on the Moderna Covid-19 Vaccine. Dr. Novy will present the science behind mRNA vaccine development, the Moderna Covid-19 Vaccine's safety and efficacy profile, likely side effects with a focus on younger populations, vaccine distribution operations and logistics, and best practices in vaccine administration. There will be extensive time for Q&A.

Four senior administrators/health center directors from a large university, a medium-sized university, and a public historically black college will discuss the decision-making process, planning, and public health considerations for holding commencement activities. The session will cover: • Public health considerations/concerns • Implementation plan for health measures • Guest policies • Communication to students, families, and stakeholders • Factors that could necessitate a change in plans

Two expert infectious disease epidemiologists and a chief health officer will speak about COVID-19 variants, genomic sequencing, and the impact of variants on college campuses. The session will include: • Facts about the variants currently in the U.S. and which ones are of concern • Information about genomic sequencing and its availability • Vaccine coverage for variants • How to plan for potential cases on campus and how to communicate information about this effectively to administrators, the campus community and families