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COVID-19 Social Media Best Practices

Recorded On: 08/05/2021

COVID-19 Social Media Best Practices


Social media platforms are an effective avenue for colleges and universities to reach their students, faculty, and staff alike. These platforms are also an efficient way for institutions to keep their community informed about COVID-19 mitigation and vaccination strategies on campus.  As vaccination rates among 18-24 year olds remain a challenge to achieving community immunity, colleges and universities must ensure that they are providing good and credible information to students where they are - especially online where misinformation is abundant. We will examine best practices and effective strategies in engaging campus communities using Twitter, Facebook, LinkedIn, Instagram, and TikTok. 

Participants will be able to:
• Articulate basic social media communication strategies 
• Compare and contrast the strengths of different social media platforms
• Describe examples of high performing social media content related to COVID-19 for the general population and on college campuses 

A limited number of registrants may also request to participate in a small group workshop following the webinar from 3:30 - 4:30 pm. The small group workshop participants will apply the knowledge and skills from the webinar to their own social media practices, and have the opportunity to create draft social media content they can use.  You may request to join a small group workshop by completing the form linked in your Webinar confirmation email. 

Please note that completing the Request form does not guarantee you a spot in a workshop. We will accommodate as many requests as possible. Participants will be notified by July 22, 2021 if they will be offered a spot.

This webinar is part of ACHA"s Higher Education COVID-19 Community of Practice (HECCOP) and Campus COVID-19 Vaccine (CoVAC) Initiative. These programs are funded by a cooperative agreement from the Centers for Disease Control and Prevention. 

Session Information  

Format: Self-paced recorded webinar
Original Recording Date: August 5, 2021 

Expiration Date: August 5, 2023
After the expiration date, this webinar will no longer be accessible for viewing or downloading.

Cost: 
FREE

Speaker(s)

Jay Dempsey,
Social Media Team Lead, Office of the Associate Director for Communication, Centers for Disease Control & Prevention
COVID-19 Response Joint Information Center

Jamie Lewis,
Social Media Coordinator, University of Georgia, Marketing and Communications

Jay Dempsey

Social Media Team Lead, Office of the Associate Director for Communication, Centers for Disease Control & Prevention

CDC

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COVID-19 Social Media Best Practices
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