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COVID-19 Social Media Best Practices

Includes a Live Event on 08/05/2021 at 2:00 PM (EDT)

COVID-19 Social Media Best Practices

Social media platforms are an effective avenue for colleges and universities to reach their students, faculty, and staff alike. These platforms are also an efficient way for institutions to keep their community informed about COVID-19 mitigation and vaccination strategies on campus.  As vaccination rates among 18-24 year olds remain a challenge to achieving community immunity, colleges and universities must ensure that they are providing good and credible information to students where they are - especially online where misinformation is abundant. We will examine best practices and effective strategies in engaging campus communities using Twitter, Facebook, LinkedIn, Instagram, and TikTok. 

Participants will be able to:
• Articulate basic social media communication strategies 
• Compare and contrast the strengths of different social media platforms
• Describe examples of high performing social media content related to COVID-19 for the general population and on college campuses 

A limited number of registrants may also request to participate in a small group workshop following the webinar from 3:30 - 4:30 pm. The small group workshop participants will apply the knowledge and skills from the webinar to their own social media practices, and have the opportunity to create draft social media content they can use.  You may request to join a small group workshop by completing the form linked in your Webinar confirmation email. 

Please note that completing the Request form does not guarantee you a spot in a workshop. We will accommodate as many requests as possible. Participants will be notified by July 22, 2021 if they will be offered a spot.

This webinar is part of ACHA"s Higher Education COVID-19 Community of Practice (HECCOP) and Campus COVID-19 Vaccine (CoVAC) Initiative. These programs are funded by a cooperative agreement from the Centers for Disease Control and Prevention. 

Session Information  

Format: Live webinar
Date: August 5, 2021 
Time: 2:00 pm-3:15 pm ET Webinar; 3:30-4:30 Small Group Workshops  

Expiration Date: August 5, 2023
After the expiration date, this webinar will no longer be accessible for viewing or downloading.



Jay Demspey,
Social Media Team Lead, Office of the Associate Director for Communication, Centers for Disease Control & Prevention
COVID-19 Response Joint Information Center

Jay Dempsey

Social Media Team Lead, Office of the Associate Director for Communication, Centers for Disease Control & Prevention



COVID-19 Social Media Best Practices
08/05/2021 at 2:00 PM (EDT)   |  80 minutes
08/05/2021 at 2:00 PM (EDT)   |  80 minutes On the day of the event, beginning 5 minutes prior to session time, click the "Join" button that will appear to the right to launch Zoom to enter the session. You may need to refresh your browser for the join button to appear.
Evaluation Survey - COVID-19 Social Media Best Practices Webinar
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